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The Influence of Brand Effect on Slogan's Memorability

European research studies, 2019-10, Vol.22 (4), p.88 [Peer Reviewed Journal]

COPYRIGHT 2019 International Strategic Management Association ;ISSN: 1108-2976

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  • Title:
    The Influence of Brand Effect on Slogan's Memorability
  • Author: Silveira, Paulo Duarte ; Bogas, Paulo
  • Subjects: Brand equity ; Brand names
  • Is Part Of: European research studies, 2019-10, Vol.22 (4), p.88
  • Description: Originality/Value: The main contribution of this study is to shed a light on a relation not yet sufficiently explored in previous studies related to slogan's effectiveness.
  • Publisher: International Strategic Management Association
  • Language: English
  • Identifier: ISSN: 1108-2976
  • Source: ProQuest Central
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