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The use of partial least squares path modeling in international marketing

New Challenges to International Marketing, 2009, Vol.20, p.277-319

Emerald Group Publishing Limited ;ISSN: 1474-7979 ;ISBN: 1848554680 ;ISBN: 9781848554689 ;EISBN: 1848554699 ;EISBN: 9781848554696 ;DOI: 10.1108/S1474-7979(2009)0000020014

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