Language:

The use of partial least squares path modeling in international marketing

New Challenges to International Marketing, 2009, Vol.20, p.277-319

Full text available

Citations Cited by

Title:
The use of partial least squares path modeling in international marketing
Author: Henseler, Jörg ; Ringle, Christian M ; Sinkovics, Rudolf R
Is Part Of: New Challenges to International Marketing, 2009, Vol.20, p.277-319
Description: In order to determine the status quo of PLS path modeling in international marketing research, we conducted an exhaustive literature review. An evaluation of double-blind reviewed journals through important academic publishing databases (e.g., ABI/Inform, Elsevier ScienceDirect, Emerald Insight, Google Scholar, PsycINFO, Swetswise) revealed that more than 30 academic articles in the domain of international marketing (in a broad sense) used PLS path modeling as means of statistical analysis. We assessed what the main motivation for the use of PLS was in respect of each article. Moreover, we checked for applications of PLS in combination with one or more additional methods, and whether the main reason for conducting any additional method(s) was mentioned.
Publisher: Emerald Group Publishing Limited
Language: English
Identifier: ISSN: 1474-7979
ISBN: 1848554680
ISBN: 9781848554689
EISBN: 1848554699
EISBN: 9781848554696
DOI: 10.1108/S1474-7979(2009)0000020014
Source: Ebook Central Academic Complete

Back to results list


INSPIRE LIBRARY - TON DUC THANG UNIVERSITY	(84-028) 37 755 057	Feedback
19 Nguyen Huu Tho St. Dist.7, HCM	thuvien@tdtu.edu.vn	Feedback

Searching Remote Databases, Please Wait