Rhetorical history as a source of competitive advantage
The Globalization of Strategy Research, 2010, Vol.27, p.147-173Emerald Group Publishing Limited ;ISSN: 0742-3322 ;ISBN: 1849508984 ;ISBN: 9781849508988 ;EISBN: 9781849508995 ;EISBN: 1849508992 ;DOI: 10.1108/S0742-3322(2010)0000027009
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