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Rhetorical history as a source of competitive advantage

The Globalization of Strategy Research, 2010, Vol.27, p.147-173

Emerald Group Publishing Limited ;ISSN: 0742-3322 ;ISBN: 1849508984 ;ISBN: 9781849508988 ;EISBN: 9781849508995 ;EISBN: 1849508992 ;DOI: 10.1108/S0742-3322(2010)0000027009

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  • Title:
    Rhetorical history as a source of competitive advantage
  • Author: Suddaby, Roy ; Foster, William M ; Quinn Trank, Chris
  • Is Part Of: The Globalization of Strategy Research, 2010, Vol.27, p.147-173
  • Description: This paper develops a framework for understanding history as a source of competitive advantage. Prior research suggests that some firms enjoy preferential access to resources as a result of their past. Historians, by contrast, understand past events as more than an objective account of reality. History also has an interpretive function. History is a social and rhetorical construction that can be shaped and manipulated to motivate, persuade, and frame action, both within and outside an organization. Viewed as a malleable construct, the capacity to manage history can, itself, be a rare and inimitable resource.
  • Publisher: Emerald Group Publishing Limited
  • Language: English
  • Identifier: ISSN: 0742-3322
    ISBN: 1849508984
    ISBN: 9781849508988
    EISBN: 9781849508995
    EISBN: 1849508992
    DOI: 10.1108/S0742-3322(2010)0000027009
  • Source: Ebook Central Academic Complete
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