Thank you but no thank you: the impact of negative moral emotions on customer responses to preferential treatment
European journal of marketing, 2021-11, Vol.55 (12), p.3033-3058 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2021 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-06-2019-0448
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