Determinants of customer's apartment purchase intention: is the location dominant?

• Tác giả: Le-Hoang, Phuong Viet ; Ho, Yen Truong Thi ; Luu, Danh Xuan ; Le, Truc Thanh Thi
• Chủ đề: Apartments ; brand ; Central business districts ; Consumers ; Customers ; Decision making ; features ; finance ; Households ; Housing ; Location ; Marketing ; purchase intention ; Purchasing ; Researchers ; Studies ; subjective norm
• Là 1 phần của: Independent Journal of Management & Production, 2020-07, Vol.11 (4), p.1303-1322
• Mô tả: The purpose of this research is to identify and measure the factors affecting the intention to buy apartments of customers in Ho Chi Minh City, Vietnam. The survey carried out with the participation of 200 customers. The authors explore five factors which affect customer's apartment purchase intention include location, features, brand, finance, and subjective norm. The result from Exploratory Factor Analysis (EFA) shows that location, features, finance, and subjective norm have a significant effect on the intention to buy customers' apartments. In which, location in Ho Chi Minh City context is the most influential factor, so, it strongly confirm the research of Adair et al. (1996), Clark et al. (2006), Daly et al. (2003), Kaynak and Stevenson (2007), Opoku and AbdulMuhmin (2010), Sengul et al. (2010), Tu and Goldfinch (1996), Xiao and Tan (2007) and Wang and Li (2006). The study also proposes some recommendations to increase the attractiveness of the apartment. What is more, developers, marketers, real estate policymakers can use the results of this research to understand the needs of customers better and satisfy customers.
  
• Nơi xuất bản: Sao Paulo: Independent Journal of Management & Production, I J M & P
  
• Ngôn ngữ: English
  
• Số nhận dạng: ISSN: 2236-269X
  EISSN: 2236-269X
  DOI: 10.14807/ijmp.v11i4.1100
  
• Nguồn: ROAD: Directory of Open Access Scholarly Resources
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