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An empirical study on anthropomorphism and engagement with disembodied AIs and consumers' re‐use behavior

Psychology & marketing, 2021-01, Vol.38 (1), p.21-42 [Peer Reviewed Journal]

2020 Wiley Periodicals LLC ;ISSN: 0742-6046 ;EISSN: 1520-6793 ;DOI: 10.1002/mar.21407

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