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REKLAMLARDA KULLANILAN KAYNAĞIN GÜVENİLİRLİĞİNİN SATIN ALMA NİYETİNE ETKİSİ

Uluslararası iktisadi ve idari incelemeler dergisi (Online), 2015-07 (15) [Peer Reviewed Journal]

ISSN: 1307-9832 ;EISSN: 1307-9859 ;DOI: 10.18092/ijeas.39520

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