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Sosyal Medya Reklamları Etkili Midir? Algının ve Tutumun Satın Alma Niyetine Etkisinde Ünlü Desteğinin Aracı Rolü: Y Kuşağı Üzerinde Bir Araştırma

Journal of Business Research - Turk, 2021-09, Vol.13 (3), p.2340-2355

ISSN: 1309-0712 ;DOI: 10.20491/isarder.2021.1265

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