Exploring the Impact of Gamification Elements in Brand Apps on the Purchase Intention of Consumers
Journal of global information management, 2023-02, Vol.31 (1), p.1-30
[Peer Reviewed Journal]
ISSN: 1062-7375 ;EISSN: 1533-7995 ;DOI: 10.4018/JGIM.317216
Digital Resources/Online E-Resources