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Propaganda Information of Internet Celebrity Influence: Young Adult Purchase Intention by Big Data Analysis

Journal of organizational and end user computing, 2023-01, Vol.35 (1), p.1-18 [Peer Reviewed Journal]

COPYRIGHT 2023 IGI Global ;ISSN: 1546-2234 ;EISSN: 1546-5012 ;DOI: 10.4018/JOEUC.318128

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