Understanding factors influencing traveler’s adoption of travel influencer advertising: an Information Adoption Model approach
Verslas: teorija ir praktika, 2022-01, Vol.23 (1), p.131-140COPYRIGHT 2022 Vilnius Gediminas Technical University ;2022. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2022.13149
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