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Oltre i confini: Le imprese “leggere” italiane e i mercati internazionali nel XIX e XX secolo

ISBN: 8835132908 ;ISBN: 9788835132905

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Title:
Oltre i confini: Le imprese “leggere” italiane e i mercati internazionali nel XIX e XX secolo
Author: Prosperi, Laura ; Varini, Valerio ; Mellinato, Giulio
Subjects: 20th Century ; 20th century history: c 1900 to c 2000 ; 20th century, c 1900 to c 1999 ; Book Industry Communication ; Business history ; c 1500 onwards to present day ; Economic history ; Economics ; Economics, finance, business & management ; Economics, Finance, Business and Management ; Enterpreneurship ; History ; History and Archaeology ; History of Food and Beverages ; History: earliest times to present day ; Humanities ; Italian brands ; Italy ; Made in Italy ; thema EDItEUR ; Time period qualifiers
Description: The book investigates some aspects of the Italian economic development looking at some usually forgotten cases of international success: the small-medium enterprises specialized in “light” productions, such as food, beverages, and apparel. These firms have shown a peculiar ability to adapt, in order to cope with the instabilities of the international markets, modifying both their organization and their business strategies, elaborating an unusual entrepreneurial style, more attentive to the resources, constraints and vulnerabilities of the context.
Related Titles: Geostoria del territorio
Publisher: Milan: FrancoAngeli
Creation Date: 2021
Format: 253
Language: Italian
Identifier: ISBN: 8835132908
ISBN: 9788835132905
Source: OAPEN
DOAB: Directory of Open Access Books

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Oltre i confini: Le imprese “leggere” italiane e i mercati internazionali nel XIX e XX secolo

ISBN: 8835132908 ;ISBN: 9788835132905

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