Effects of Relational Bonds on Continuance Purchase Behavior in Live Streaming Commerce
Social behavior and personality, 2023-08, Vol.51 (8), p.1-13 [Peer Reviewed Journal]COPYRIGHT 2023 Scientific Journal Publishers, Ltd. ;Copyright Scientific Journal Publishers Ltd 2023 ;ISSN: 0301-2212 ;EISSN: 1179-6391 ;DOI: 10.2224/sbp.12435
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