Effects of customer trust on engagement in live streaming commerce: mediating role of swift guanxi
Internet research, 2021-11, Vol.31 (5), p.1718-1744 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2021 ;ISSN: 1066-2243 ;EISSN: 2054-5657 ;DOI: 10.1108/INTR-02-2020-0078
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