From Interaction to Transaction: Analyzing the Influence of Social Presence on Impulsive Purchasing in Live Streaming Commerce
Jurnal manajemen teori dan terapan (Online), 2023-12, Vol.16 (3), p.454-472 [Peer Reviewed Journal]ISSN: 1979-3650 ;EISSN: 2548-2149 ;DOI: 10.20473/jmtt.v16i3.49490
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