How social presence influences impulse buying behavior in live streaming commerce? The role of S-O-R theory
International journal of Web information systems, 2021-09, Vol.17 (4), p.300-320 [Peer Reviewed Journal]Emerald Publishing Limited 2021 ;ISSN: 1744-0084 ;EISSN: 1744-0092 ;DOI: 10.1108/IJWIS-02-2021-0012
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