Creating immersive and parasocial live shopping experience for viewers: the role of streamers' interactional communication style
Journal of research in interactive marketing, 2023-01, Vol.17 (1), p.140-155 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-04-2021-0114
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