THE IMPACTS OF ELECTRONIC WORD-OF-MOUTH ON HIGH-INVOLVEMENT PRODUCT SALES: MODERATING EFFECTS OF PRICE, BRAND ORIGIN, AND NUMBER OF CUSTOMERS
Journal of electronic commerce research, 2022, Vol.23 (3), p.177-189 [Peer Reviewed Journal]Copyright Journal of Electronic Commerce Research 2022 ;ISSN: 1938-9027 ;EISSN: 1526-6133
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