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A robust implicit measure of facial attractiveness discrimination

Social cognitive and affective neuroscience, 2019-07, Vol.14 (7), p.737-746 [Peer Reviewed Journal]

The Author(s) 2019. Published by Oxford University Press. 2019 ;The Author(s) 2019. Published by Oxford University Press. ;COPYRIGHT 2019 Oxford University Press ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 1749-5024 ;ISSN: 1749-5016 ;EISSN: 1749-5024 ;DOI: 10.1093/scan/nsz043 ;PMID: 31216033

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  • Title:
    A robust implicit measure of facial attractiveness discrimination
  • Author: Luo, Qiuling ; Rossion, Bruno ; Dzhelyova, Milena
  • Subjects: Adult ; Cognitive science ; Decision Making ; Discrimination, Psychological - physiology ; Electroencephalography ; Face ; Female ; Humans ; Male ; Neuroscience ; Original Manuscript ; Pattern Recognition, Visual - physiology ; Photic Stimulation ; Young Adult
  • Is Part Of: Social cognitive and affective neuroscience, 2019-07, Vol.14 (7), p.737-746
  • Description: Abstract Decisions of attractiveness from the human face are made instantly and spontaneously, but robust implicit neural measures of facial attractiveness discrimination are currently lacking. Here we applied fast periodic visual stimulation coupled with electroencephalography (EEG) to objectively measure the neural coding of facial attractiveness. We presented different pictures of faces at 6 Hz, i.e. six faces/second, for a minute while participants attended to a central fixation cross and indicated whether the cross shortly changed color. Every other face in the stimulation was attractive and was replaced by a relatively less attractive face. This resulted in alternating more/less attractive faces at a 3 Hz rate, eliciting a significant increase in occipito-temporal EEG amplitude at 3 Hz both at the group and the individual participant level. This response was absent in two control conditions where either only attractive or only less attractive faces were presented. These observations support the view that face-sensitive visual areas discriminate attractiveness implicitly and rapidly from the human face.
  • Publisher: England: Oxford University Press
  • Language: English
  • Identifier: ISSN: 1749-5024
    ISSN: 1749-5016
    EISSN: 1749-5024
    DOI: 10.1093/scan/nsz043
    PMID: 31216033
  • Source: Oxford Journals Open Access Collection
    Journals@Ovid Open Access Journal Collection Rolling
    Hyper Article en Ligne (HAL) (Open Access)
    GFMER Free Medical Journals
    MEDLINE
    PubMed Central
    DOAJ Directory of Open Access Journals
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