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Globalization, the new economy, and the commodification of language and identity
Journal of sociolinguistics, 2003-11, Vol.7 (4), p.473-492
ISSN: 1360-6441 ;ISSN: 1467-9841 ;EISSN: 1467-9841 ;DOI: 10.1111/j.1467-9841.2003.00238.x
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Title:
Globalization, the new economy, and the commodification of language and identity
Author:
Heller, Monica
Subjects:
Canada
;
Commodification
;
Cultural Identity
;
economics
;
Ethnic Identity
;
Ethnography
;
Ethnolinguistic Groups
;
ethnolinguistic minorities
;
Foreign Countries
;
francophone Canada
;
French Canadians
;
French language (Modern)
;
Globalization
;
identity
;
Language
;
Language Usage
;
Multilingualism
;
new economy
;
Romance Languages
;
Sociolinguistics
;
World Economy
Is Part Of:
Journal of sociolinguistics, 2003-11, Vol.7 (4), p.473-492
Description:
The globalized new economy is bound up with transformations of language and identity in many different ways (cf., e.g. Bauman 1997; Castells 2000; Giddens 1990). These include emerging tensions between State‐based and corporate identities and language practices, between local, national and supra‐national identities and language practices, and between hybridity and uniformity. Ethnolinguistic minorities provide a particularly revealing window into these processes. In this paper, I explore ways in which the globalized new economy has resulted in the commodification of language and identity, sometimes separately, sometimes together. The paper is based on recent ethnographic, sociolinguistic research in francophone areas of Canada.
Publisher:
Oxford, UK: Blackwell Publishing Ltd
Language:
English
Identifier:
ISSN: 1360-6441
ISSN: 1467-9841
EISSN: 1467-9841
DOI: 10.1111/j.1467-9841.2003.00238.x
Source:
Education Resources Information Center (ERIC)
Alma/SFX Local Collection
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