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TÜKETİCİ YENİLİKÇİLİĞİ VE ALGILANAN RİSKİN SATIN ALMA DAVRANIŞINA ETKİSİ

Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 2014-07 (44), p.43 [Peer Reviewed Journal]

ISSN: 1301-3688 ;DOI: 10.18070/euiibfd.75843

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