A consumer perspective of AI certification – the current certification landscape, consumer approval and directions for future research
European journal of marketing, 2024-02, Vol.58 (2), p.441-470 [Peer Reviewed Journal]Myrthe Blösser and Andrea Weihrauch. ;Myrthe Blösser and Andrea Weihrauch. This work is published under http://creativecommons.org/licences/by/4.0/legalcode (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-01-2023-0009
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