Attractiveness, trustworthiness and expertise – social influencers’ winning formula?
The journal of product & brand management, 2021-05, Vol.30 (5), p.707-725 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-06-2019-2442
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