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The aspects of pricing policy in Azerbaijan pharmaceutical sector
Georgian medical news, 2012-01 (202), p.48-53
[Peer Reviewed Journal]
ISSN: 1512-0112 ;PMID: 22392783
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Title:
The aspects of pricing policy in Azerbaijan pharmaceutical sector
Author:
Dzhalilova, K I
;
Alieva, K Ia
Subjects:
Azerbaijan
;
Cost Control
;
Drug Costs
;
Drug Industry - economics
;
Economics, Pharmaceutical
;
Humans
Is Part Of:
Georgian medical news, 2012-01 (202), p.48-53
Description:
The effect of macro-, middle- and microeconomic factors on price formation in Azerbaijan pharmaceutical market has been studied. Worldwide pharmaceutical leaders have the goals to become leader on the pharmaceutical market of Azerbaijan and maximize their market share. Non-leaders pharmaceutical companies use different strategies of price formation: prime cost plus markup, or price formation on the base of current prices. It was revealed that domestic pharmaceutical market has high demand elasticity. Future market development is related to stimulation of product development, and hard penetration to the market through realization of price formation strategy. Non-state pharmaceutical organizations to achieve the purpose of survive in conditions of high competition should take in to account the factor perceptions of assortment by customers.
Publisher:
Georgia (Republic)
Language:
Russian
Identifier:
ISSN: 1512-0112
PMID: 22392783
Source:
MEDLINE
Alma/SFX Local Collection
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