A Meta-Analysis of When and How Advertising Creativity Works
Journal of marketing, 2020-11, Vol.84 (6), p.39-56
[Peer Reviewed Journal]
The Author(s) 2020 ;ISSN: 0022-2429 ;ISSN: 1547-7185 ;EISSN: 1547-7185 ;DOI: 10.1177/0022242920929288
Digital Resources/Online E-Resources