The Sales Lead Black Hole: On Sales Reps' Follow-Up of Marketing Leads
Journal of marketing, 2013-01, Vol.77 (1), p.52-67 [Peer Reviewed Journal]Copyright © 2012, American Marketing Association ;Copyright American Marketing Association Jan 2013 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1509/jm.10.0047 ;CODEN: JMKTAK
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