The Sales Sat Nav for Media Consultants: The Roadmap to More Revenue in the Sale of Advertising Materials

The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2023. This book is a translation of the original German „Das Verkaufsnavi für Medienberater“ by McKenna, Ricky, published by Springer Fachmedien Wiesbaden GmbH in 2022. The translation was done with the help of an artificial intelligence machine translation tool. A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors. ;ISBN: 9783658407339 ;ISBN: 3658407336 ;EISBN: 3658407344 ;EISBN: 9783658407346 ;DOI: 10.1007/978-3-658-40734-6 ;OCLC: 1378391869

Digital Resources/Online E-Resources