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Goodbye Pareto Principle, Hello Long Tail: The Effect of Search Costs on the Concentration of Product Sales

Management science, 2011-08, Vol.57 (8), p.1373-1386 [Peer Reviewed Journal]

2011 INFORMS ;2015 INIST-CNRS ;COPYRIGHT 2011 Institute for Operations Research and the Management Sciences ;Copyright Institute for Operations Research and the Management Sciences Aug 2011 ;ISSN: 0025-1909 ;EISSN: 1526-5501 ;DOI: 10.1287/mnsc.1110.1371 ;CODEN: MSCIAM

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