Applying uses and gratifications theory to understand customer participation in social media brand communities: Perspective of media technology
Asia Pacific journal of marketing and logistics, 2020-01, Vol.32 (1), p.205-231 [Peer Reviewed Journal]Emerald Publishing Limited 2019 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-11-2017-0289
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