THE EFFECT OF USER-GENERATED CONTENT QUALITY ON BRAND ENGAGEMENT: THE MEDIATING ROLE OF FUNCTIONAL AND EMOTIONAL VALUES
Journal of electronic commerce research, 2020-02, Vol.21 (1), p.39-55 [Peer Reviewed Journal]Copyright Journal of Electronic Commerce Research 2020 ;ISSN: 1938-9027 ;EISSN: 1526-6133
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