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04 Growing pains

Brandweek, 2004-05, Vol.45 (18), p.SR16

Copyright VNU eMedia, Inc. May 3, 2004 ;ISSN: 1064-4318

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  • Title:
    04 Growing pains
  • Author: Schmuckler, Eric
  • Subjects: Automobile racing ; Cable TV ; Extreme sports ; Industrywide conditions ; Ratings & rankings ; Television networks ; Television programs ; Television ratings ; Women
  • Is Part Of: Brandweek, 2004-05, Vol.45 (18), p.SR16
  • Description: More than 30 basic cable networks have reached the promised land of 84 million US homes. Bubbling under this top tier is a stratum of medium-sized networks, defined here as between roughly 40-60 million homes. Media specialists are sanguine about the prospects of these nets, expecting further growth and success from the group overall. The networks most often credited with a frisson of ratings momentum or buzz are Hallmark, Oxygen and Lifetime Movie Network. Hallmark has made the greatest ratings strides of any mid-tier network, rising more than 50% in households in each of the last two years. Oxygen -- long positioned as hipper than Lifetime -- is developing a Sex and the City-type voice with sex-talker Sue Johanson and Girls Behaving Badly. LMN is leaving its rivals in the ratings dust. Rick Hastings, EVP of Lifetime Entertainment Services, points to a 20% prime-time gain in women 25-54 versus a year ago.
  • Publisher: New York: Adweek LLC
  • Language: English
  • Identifier: ISSN: 1064-4318
  • Source: ProQuest Central
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