The Relationship Between White Ocean Strategy, Customer Value, and Customer Engagement
Organizations and markets in emerging economies, 2022-01, Vol.13 (1), p.96-116 [Peer Reviewed Journal]2022. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2029-4581 ;EISSN: 2345-0037 ;DOI: 10.15388/omee.2022.13.72
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