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Manager’s Dilemma: Stockholders’ and Consumers’ Responses to Corporate Environmental Efforts
Sustainability, 2017-06, Vol.9 (7), p.1108
[Peer Reviewed Journal]
Copyright MDPI AG 2017 ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su9071108
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Title:
Manager’s Dilemma: Stockholders’ and Consumers’ Responses to Corporate Environmental Efforts
Author:
Yadav, Prayag
;
Han, Seung
;
Kim, Hohyun
Subjects:
Conditioning
;
Consumers
;
Environmental degradation
;
Environmental impact
;
Environmental management
;
Regression analysis
;
Regression models
;
Stockholders
;
Sustainability
Is Part Of:
Sustainability, 2017-06, Vol.9 (7), p.1108
Description:
This study aims to reveal that different stakeholders have different environmental preferences by demonstrating the managers’ dilemma of selecting an appropriate environmental strategy to achieve firms’ corporate goals. It analyzes the effects of firms’ efforts in environmental impact through actual environmental practices and environmental considerations in environmental management on stockholders’ and consumers’ responses by using the Newsweek Green Rankings 2012 for large US-based firms. The study uses the event study methodology and the ordinary least squares multivariate regression model conditioned with relevant firm and industry-specific characteristics. The results indicate that both stockholders and consumers appreciate corporate efforts in reducing environmental damage; however, consumers exhibit a significant and negative response against firms’ environmental management efforts. The conflicting results provide valuable insights into the alignment of environmental efforts for developing core competencies that lead firms toward sustainability. Further, this research makes a valuable contribution to the existing literature and provides guidelines for the formulation of public policies that encourage corporate environmental efforts to ensure simultaneous development of business and society.
Publisher:
Basel: MDPI AG
Language:
English
Identifier:
ISSN: 2071-1050
EISSN: 2071-1050
DOI: 10.3390/su9071108
Source:
GFMER Free Medical Journals
ROAD: Directory of Open Access Scholarly Resources
ProQuest Central
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