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The Importance of Trust for Personalized Online Advertising

Journal of retailing, 2015-09, Vol.91 (3), p.390-409 [Peer Reviewed Journal]

2015 New York University ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2015.04.001 ;CODEN: JLREA3

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