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Leveraging of Financial Transaction Data
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Title:
Leveraging of Financial Transaction Data
Author:
KREIN MARK
;
GHOSH DEBASHIS
;
NEWMAN KURT
;
BENDEL TIMOTHY J
;
JOA DAVID
Subjects:
CALCULATING
;
COMPUTING
;
COUNTING
;
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
;
PHYSICS
;
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
Description:
Aspects of this disclosure relate to a system for providing feedback to an advertiser related to the effectiveness of advertising using the transaction data, including one or more organization databases, a transaction data analyzer that analyzes transaction data, an advertisement repository database, and a computer system configured to allow advertisements to be uploaded to the advertisement repository database, to allow the communication of feedback related to advertising effectiveness to the advertiser. Transaction data analyzer may search financial transaction data based on advertiser input, may determine characteristics of the searched financial transaction data, and determine results based on the determined characteristics. Further, the system may communicate the results to the advertiser.
Creation Date:
2011
Language:
English
Source:
esp@cenet
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