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Behaviours and attitudes of consumers towards bioplastics: An exploratory study in Italy

Journal of forest science (Praha), 2022-01, Vol.68 (4), p.121-135 [Peer Reviewed Journal]

2022. This work is published under https://www.agriculturejournals.cz/web/about/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1212-4834 ;EISSN: 1805-935X ;DOI: 10.17221/26/2022-JFS

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  • Title:
    Behaviours and attitudes of consumers towards bioplastics: An exploratory study in Italy
  • Author: Notaro, Sandra ; Lovera, Elisabetta ; Paletto, Alessandro
  • Subjects: Attitudes ; bio-based plastics ; Biodegradability ; biodegradable plastics ; Biodegradation ; Bioplastics ; Climate change ; Consumers ; Environmental impact ; Food production ; innovative forest-based products ; Manufacturing industry ; Plastics ; Raw materials ; theory of planned behaviour ; wood residues
  • Is Part Of: Journal of forest science (Praha), 2022-01, Vol.68 (4), p.121-135
  • Description: Bio-based and biodegradable plastics produced from wood residues can have a positive impact on the environment by replacing conventional plastics. However, the current bioplastics market is held back by a lack of available information and weak marketing activities aimed at final consumers. To increase the available information, the present study investigated the consumers’ attitudes and behaviours towards bioplastic products. A web-based survey was conducted on a sample of potential consumers in Italy. 1 115 consumers filled out the questionnaire with a dropout rate in compilation of 14%. The results showed that the environmental characteristics of bioplastics (lower impact on climate change and renewable sources used to produce them) are considered more important by respondents than the non-environmental characteristics (technical properties, origin of raw material, potential trade-off between bioplastics and food production). The results highlighted that the most important behavioural factor is the purchase intentions, followed by control of perceived cost and subjective norm. It is interesting to emphasize that the cost of bioplastics compared to conventional plastics is a key variable in the choices of many Italian consumers. The results provided can be useful to the manufacturing industries to better understand the consumers’ attitudes towards bioplastics.
  • Publisher: Prague: Czech Academy of Agricultural Sciences (CAAS)
  • Language: English;Czech;Slovak
  • Identifier: ISSN: 1212-4834
    EISSN: 1805-935X
    DOI: 10.17221/26/2022-JFS
  • Source: Alma/SFX Local Collection
    Coronavirus Research Database
    ProQuest Central
    DOAJ Directory of Open Access Journals

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