Effects of Pre-Purchase Search Motivation on User Attitudes toward Online Social Network Advertising: A Case of University Students
Journal of competitiveness, 2014-06, Vol.6 (2), p.42-55 [Peer Reviewed Journal]Copyright Tomas Bata University in Zlin, Faculty of Management and Economics Jun 2014 ;ISSN: 1804-171X ;EISSN: 1804-1728 ;DOI: 10.7441/joc.2014.02.04
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