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Examining the Relationship between Message Variables, Affective Reactions, and Parents' Instrumental Attitudes toward Their Child's Physical Activity: The "Mr. Lonely" Public Service Announcement

Journal of health communication, 2018-01, Vol.23 (5), p.477 [Peer Reviewed Journal]

EISSN: 1087-0415 ;DOI: 10.1080/10810730.2018.1470206 ;PMID: 29733769

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