Cognitive and Affective Reactions of U.S. Consumers to Global Brands
Journal of international marketing (East Lansing, Mich.), 2008-01, Vol.16 (4), p.113-135 [Peer Reviewed Journal]Copyright 2008 American Marketing Association ;Copyright American Marketing Association Dec 2008 ;ISSN: 1069-031X ;EISSN: 1547-7215 ;DOI: 10.1509/jimk.16.4.113
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