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The multifaceted role of language in international business: Unpacking the forms, functions and features of a critical challenge to MNC theory and performance

Journal of international business studies, 2014-06, Vol.45 (5), p.495-507 [Peer Reviewed Journal]

Academy of International Business 2014 ;ISSN: 0047-2506 ;EISSN: 1478-6990 ;DOI: 10.1057/jibs.2014.24

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Title:
The multifaceted role of language in international business: Unpacking the forms, functions and features of a critical challenge to MNC theory and performance
Author: Brannen, Mary Yoko ; Piekkari, Rebecca ; Tietze, Susanne
Subjects: Annual reports ; Business and Management ; Business Strategy/Leadership ; Business studies ; Communication ; Corporate governance ; Critical phenomena ; Editorial ; Electronics ; Gender roles ; International Business ; International organizations ; Language ; Language policy ; Linguistics ; Management ; Multilingualism ; Multinational enterprises ; Organization
Is Part Of: Journal of international business studies, 2014-06, Vol.45 (5), p.495-507
Description: Language lies at the heart of international business (IB) activities, yet language as a key construct in the field of IB has not been sufficiently articulated or theorized. Language presents itself in forms such as national, corporate, technical or electronic, in functions in terms of defining hierarchies, exercising power or facilitating integration and in features such as the use of mixed syntax or gender-marking. Understanding the complex interplay between the multiple facets of language and how they affect day-to-day operations is becoming increasingly critical to global business effectiveness. The purpose of this special issue is, therefore, to catalyze and set a course for the development of a new domain in IB scholarship originating from an explicit focus on language.
Publisher: London: Palgrave Macmillan UK
Language: English
Identifier: ISSN: 0047-2506
EISSN: 1478-6990
DOI: 10.1057/jibs.2014.24
Source: AUTh Library subscriptions: ProQuest Central

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The multifaceted role of language in international business: Unpacking the forms, functions and features of a critical challenge to MNC theory and performance

Academy of International Business 2014 ;ISSN: 0047-2506 ;EISSN: 1478-6990 ;DOI: 10.1057/jibs.2014.24

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