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Inconsistencies in the behavioural effects of consumer ethnocentrism: The role of brand, product category and country of origin

International marketing review, 2017-01, Vol.34 (2), p.166-182 [Peer Reviewed Journal]

ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/IMR-03-2015-0057

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