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패션리테일링 점포유형별 쇼핑유인력(FaRSTA) 모델 개발에 대한 연구 -다속성 간접평가법 활용

한국의류학회지, 2013-01, Vol.37 (1), p.75

ISSN: 1225-1151 ;DOI: 10.5850/JKSCT.2013.37.1.76

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Title:
패션리테일링 점포유형별 쇼핑유인력(FaRSTA) 모델 개발에 대한 연구 -다속성 간접평가법 활용
Author: 박진제 ; Jin Je Park ; 이진화 ; Jin Hwa Lee
Subjects: Direct estimates ; Fashion Retailing Store Type Attractiveness ; Indirect estimates approach with multiple scale items ; Inter-store type competition ; Intra-store type competition model ; 다속성 간접평가법 ; 단일속성 직접평가법 ; 점포유형 간 경쟁모델 ; 점포유형 내 경쟁모델 ; 패션리테일링 점포유형별 쇼핑유인력
Is Part Of: 한국의류학회지, 2013-01, Vol.37 (1), p.75
Description: The exploration of the interaction effect among the components of attractiveness is impossible; therefore, this study uses an indirect estimates approach with multiple scale items that can measure the interaction effect among the components of attractiveness to solve the problem of direct estimates. Previous studies focused on intra-store type competition as their subjects; subsequently, this study dealt with intra-store type competition as well as inter-store type competition in the competing and selecting activities among fashion retailing stores with different business models (such as department stores, road brand stores, discount stores, outlets and internet shopping malls). This study suggests a generalized model for shopping attractiveness of stores and proposes a fashion retailing store type attractiveness (FaRSTA) model instead of a simple relative importance between store selection standards.
Publisher: 한국의류학회
Language: Korean
Identifier: ISSN: 1225-1151
DOI: 10.5850/JKSCT.2013.37.1.76
Source: Freely Accessible Arts & Humanities Journals

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패션리테일링 점포유형별 쇼핑유인력(FaRSTA) 모델 개발에 대한 연구 -다속성 간접평가법 활용

ISSN: 1225-1151 ;DOI: 10.5850/JKSCT.2013.37.1.76

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