Selling with Money-Back Guarantees: The Impact on Prices, Quantities, and Retail Profitability
Production and operations management, 2013-07, Vol.22 (4), p.777-791 [Peer Reviewed Journal]2012 The Authors ;2012 Production and Operations Management Society ;Copyright Blackwell Publishers Inc. Jul/Aug 2013 ;ISSN: 1059-1478 ;EISSN: 1937-5956 ;DOI: 10.1111/j.1937-5956.2012.01394.x ;CODEN: POMAEN
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