Investigating the Effect of Effective Factors on Actual Purchase with The Mediating Role of Purchase Intention and The Moderating Role of Iranian Product Type
مدیریت نوآوری و راهبردهای عملیاتی, 2021-06, Vol.2 (1), p.96-115 [Peer Reviewed Journal]ISSN: 2783-1345 ;EISSN: 2717-4581 ;DOI: 10.22105/IMOS.2021.281500.1061
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