Brand experience and customer citizenship behavior: the role of brand relationship quality
The Journal of consumer marketing, 2017-01, Vol.34 (3), p.268-280 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-02-2016-1726
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