When do customers perceive customer centricity? The role of a firm's and salespeople's customer orientation
The Journal of personal selling & sales management, 2020-01, Vol.40 (1), p.25-42 [Peer Reviewed Journal]2019 Pi Sigma Epsilon National Educational Foundation 2019 ;2019 Pi Sigma Epsilon National Educational Foundation ;ISSN: 0885-3134 ;EISSN: 1557-7813 ;DOI: 10.1080/08853134.2019.1631174
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