Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences
Journal of the Academy of Marketing Science, 2017-11, Vol.45 (6), p.884-905 [Peer Reviewed Journal]The Author(s) 2017 ;COPYRIGHT 2017 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, 2017. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-017-0541-x
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