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This Product Seems Better Now: How Social Media Influencers' Opinions Impact Consumers' Post-failure Responses

International journal of electronic commerce, 2023-07, Vol.27 (3), p.297-323 [Peer Reviewed Journal]

2023 The Author(s). Published with license by Taylor & Francis Group, LLC. 2023 ;ISSN: 1086-4415 ;EISSN: 1557-9301 ;DOI: 10.1080/10864415.2023.2226898

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